Google Ads•Sep 12, 2026
Performance Max vs. Google Search: Which Should You Use?
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PERFORMANCE ADVERTISING & DIGITAL STRATEGY
Turn Attention
Into Action.
Performance advertising and digital strategy designed to turn clicks, views, and engagement into measurable business growth.
Meta + Instagram Ads•Google Ads•YouTube Ads•Email Automation•Social Media Strategy
Strategy informed by experience working with brands including CASE IH, Just Born, Kellogg's & Popsicle.
AD → CLICK → LEAD → CUSTOMER
AD
CLICK
LEAD
CUSTOMER
Conversion Rate
12.4%
Cost / Lead
$2.31
Meta
Instagram
YouTube
Google
Email
More Sales/Leads
Ads engineered to convert attention into qualified pipeline.
Smarter Strategy
Channels that support each other instead of competing.
Measurable Growth
Every dollar tracked to a business outcome.
Trusted Brand Experience
Experience Across Recognized Brands.
I've had the opportunity to work with and support marketing initiatives involving well-known brands, including:
From established brands to growing businesses, the same principle applies: marketing should have a measurable objective.
Our Services
Build a Smarter Growth Engine.
Integrated marketing solutions designed to reach the right audience, generate leads, and drive real business results.
Meta + Instagram
- Lead Generation
- Audience Targeting
- Retargeting
- Creative Strategy
- Campaign Optimization
Google Ads
- Google Search
- Performance Max
- Display
- Remarketing
- Conversion Strategy
YouTube
- Video Advertising
- Audience Strategy
- Remarketing
- Lead Generation
- Brand Awareness
Email Automation
- Lead Nurturing
- Automated Follow-Ups
- Email Campaigns
- Customer Journeys
- Re-Engagement
Social Media Strategy
- Content Strategy
- Campaign Planning
- Content Calendars
- Creative Direction
- Paid + Organic Integration
A Connected Strategy
Your Customers Don't Live on One Platform.
We build marketing systems where each channel supports the next, creating a seamless customer journey from discovery to conversion.
Discovery
Social Media
Interest
YouTube
Intent
Google Search
Conversion
Your Website
Nurture
Email Automation
Customer
Long-Term Growth
More Advertising Isn't Always the Answer.
Many businesses aren't struggling because they aren't marketing. They're struggling because their marketing isn't connected.
- Ads generate clicks but not leads.
- Leads don't receive proper follow-up.
- Social content isn't connected to paid campaigns.
- Conversion tracking doesn't show what's working.
- Platforms operate independently.
Crawford Consultingconnects the pieces.
Performance Overview
Total Visits
356K
Total Leads
4.8K
Cost/Lead
$2.31
Conversion
12.4%
Growth Trend+128%
Real Strategy. Real Results.
"Being in the right place, with the right message, at the right moment."
About
Meet Mason Crawford. Marketing Strategy Backed by Real-World Experience.
I'm Mason Crawford, founder of Crawford Consulting. My experience in marketing and advertising has given me the opportunity to work with and support initiatives involving recognized brands including CASE IH, Just Born, Kellogg's, and Popsicle, along with businesses across a variety of industries.
That experience shaped the philosophy behind Crawford Consulting: great marketing isn't about being everywhere. It's about being in the right place, with the right message, at the right moment.
Today, I specialize in Meta and Instagram advertising, Google Ads, YouTube advertising, email automation, and social media strategy. My approach combines creative strategy with performance data to help businesses understand what's working, what's wasting budget, and where the next growth opportunity exists.
The Crawford Method
From Strategy to Scale.
A clear process. A stronger outcome.
No guessing. No disconnected tactics. Every decision has a purpose.
Results
Strategy Is Good. Results Are Better.
Real outcomes from connected, performance-driven campaigns across channels.
CASE STUDY 01
B2B Lead Generation
↓62%
Cost Per Lead
3.1x
Qualified Leads
CASE STUDY 02
Paid Social
1.2M
People Reached
4.8%
Conversion Rate
CASE STUDY 03
Google Ads
4.2x
Return on Ad Spend
↓38%
Cost Per Acquisition
Testimonials
What Clients & Partners Say.
"Crawford Consulting restructured our entire paid media approach. Within three months our cost per lead dropped by more than half and the leads were actually qualified. It's the first time our marketing felt connected to revenue."
Sarah Mitchell
Marketing Director, B2B SaaS
"Mason doesn't just run ads — he builds a system. Our email follow-up, social content, and paid campaigns finally work together instead of competing. The difference in results was immediate and measurable."
James O'Connor
Business Owner, Manufacturing
Who We Work With
Built for Businesses Ready to Grow.
B2B Companies
Manufacturers
Professional Services
E-Commerce Brands
Local & Regional Businesses
Established Companies
Not sure where your biggest opportunity is?
Let's find it.
Insights
Marketing Insights Without the Fluff.
Meta Ads•Sep 04, 2026
5 Reasons Your Meta Ads Aren't Generating Leads
Read Article
Email Marketing•Aug 28, 2026
Why Your Leads Aren't Converting — and How Retargeting Actually Works
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Your Next Customer Is Already Online.
The question is whether your marketing is reaching them.
Let’s identify where your biggest opportunities are and build a strategy designed to turn attention into measurable growth.
