Business Consulting Services
Digital marketing best practices are constantly evolving, and can’t-miss strategies can quickly lose their impact. The most successful brands understand that digital marketing is a 24/7/365 effort.
Our Areas of Expertise
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Growth Marketing
Growth marketing is a data-driven approach to marketing that focuses on rapidly acquiring and retaining customers.
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Product Marketing/Development
Product marketing is the process of promoting and positioning a product in the market to maximize its success.
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Promotional Strategy
A promotional strategy is a marketing plan designed to promote a product, service, or brand to a target audience.
What to Expect From Crawford
Consulting Services
Brand Development Strategy
Brand development strategy is a comprehensive plan aimed at establishing, strengthening, and evolving a brand's identity and perception in the marketplace. It involves a series of deliberate actions and decisions to shape how a brand is perceived by its target audience. Here are key components of a brand development strategy.Define the brand's unique attributes, such as its values, mission, vision, and personality. Create a distinct visual identity, including logos, color schemes, and design elements that represent the brand.Identify and understand the specific demographics, psychographics, and behaviors of the ideal customers. Tailor the brand's messaging and offerings to resonate with this audience.
Product Development/Marketing
Product marketing is a critical aspect of a company's overall marketing strategy that focuses on effectively bringing a specific product or service to market. It involves understanding the product's features, benefits, and unique selling points and crafting strategies to promote and sell it successfully. Here are the key elements of product marketing. Product marketers conduct thorough market research to understand the target audience, competition, and industry trends. This data informs product positioning and messaging. Product marketers define how the product will be positioned in the market and craft compelling messages that resonate with the target audience. They highlight the product's value and benefits.
Growth Strategy
A growth strategy is a plan or set of actions that an organization or business implements to increase its size, market share, and overall success. It's a deliberate approach to expanding and enhancing the business's operations. Growth strategies can take various forms, including.This strategy involves entering new markets, regions, or customer segments to reach a wider audience. It may entail geographic expansion, targeting different demographics, or serving new customer needs.Businesses can grow by introducing new products or services or enhancing existing ones. This strategy aims to meet evolving customer demands and stay competitive in the market.Companies can grow by acquiring or merging with other businesses in related or complementary industries. This allows them to gain new capabilities, assets, or market access.
Promotional Strategy
A promotional strategy is a comprehensive plan developed by businesses or organizations to effectively market their products, services, or brand. It encompasses a range of marketing activities aimed at reaching and engaging their target audience, driving sales, and enhancing brand awareness. A well-structured promotional strategy involves.Understanding the target audience, their needs, preferences, and behaviors.Defining specific and measurable goals, such as increasing sales, expanding market share, or introducing a new product.Crafting a compelling message that communicates the unique value proposition and benefits of the product or service.Choosing the right channels for promotion, which may include advertising, public relations, social media, content marketing, and more.Allocating resources effectively to various promotional activities, ensuring a cost-effective approach.
Email Campaign Strategy
An email campaign strategy is a deliberate and systematic plan for using email marketing to achieve specific business goals. It involves sending a series of emails to a carefully segmented audience with the aim of building relationships, delivering valuable content, and ultimately driving desired actions, such as making a purchase or subscribing to a newsletter. Here are the key components of an email campaign strategy.Define clear and measurable objectives for the campaign, whether it's increasing sales, growing your subscriber list, nurturing leads, or promoting an event.Divide your email list into smaller, targeted segments based on factors like demographics, purchase history, or engagement level. This allows you to send more relevant content.Create compelling and valuable content that aligns with your campaign goals. This can include promotional offers, educational resources, product updates, or newsletters.
Meet The Founder
Mason Crawford has successfully helped build and scale dozens of small businesses in various industries including roofing, landscaping, solar installation, tile repair/installation, and more. Mason Crawford has also worked alongside Licensing Directors for Fortune 500 companies like Case IH, Just Born, Kellogg’s, American Heart Association, and Popsicle. Mason’s experience brings a diverse depth of knowledge in all channels of Business Development and Marketing to any team looking to scale or innovate their marketing strategy and stand out in a competitive market.